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Fast Moving Consumer Goods (FMCG) are known to be the “biggest” when it comes to consumer products on the market. It makes up roughly 50% of the total consumer market and includes goods consumed by households, especially food and beverages including its marketing, production, distribution and even packaging.
D&K specializes in insights and consumer behavior analysis that allow your organization to adjust to the latest and greatest consumer trends quickly.
FMCGs are broadly divided into three segments:
Household items as soaps, detergents, household accessories, etc.
Personal care items as shampoos, toothpaste, shaving products, etc.
Food and beverages such as snacks, processed foods, tea, coffee, edible oils, soft drinks, etc.
